Mysore, Oct. 10 (BRS)- A new modernised unit is to be launched in Mysore Silk Factory here which is all set to celebrate its centenary in the backdrop of demand for its silk sarees on more than expected scale.

The above information was disclosed by C.P. Yogeeshwar, former MLA and Chairman, Karnataka Silk Industries Corporation (KSIC), while inaugurating the vintage Mysore silk sarees exhibition in the factory premises in city yesterday.

Mysore silk sarees, in the midst of competition with various other brands, are favoured by connoisseurs by virtue of their superior quality and appeal, as a result of which there is a great demand for the products of Mysore Silk Factory. In that context, the new unit being set up will augment the programme for increasing the production of sarees by the factory, Yogeeshwar remarked.

Showrooms

There are already 18 showrooms of Mysore Silk Factory in the State. More showrooms are being opened in Basaveshwara Nagara (Bangalore), Chennai and Kanchi in order to expand the market for its products. In addition, showrooms are being opened abroad also, for the first time, he disclosed.

An exhibition of Mysore silk sarees had been held during the AKKA World Kannada Meet in Chicago, USA. In the backdrop of great demand for Mysore silk sarees during that Meet, a showroom of Mysore Silk Factory will be opened there within one-and-half months, he said.

KSIC earned a profit of Rs. 8 crore during last year having done a business of Rs. 66 crore. Silk sarees measuring up to 4.5 lakh metres totally are being produced by KSIC, with the release of about 75,000 sarees to the market every year, he disclosed.

Opportunities of employment will be given in the new unit being started in the factory premises to children of old employees, he said.

It has been planned to produce silk products for men also in addition to increasing production of sarees, he added.

B.K. Rangaswamy, Managing Director, KSIC, Philomena Raj, Manager, V.H. Rattahalli, General Manager, Satyavathi, Zilla Panchayat Chief Executive Officer and Mayadevi Galagali, District Backward Classes Officer, were present at the function.

Courtesy : Star Of Mysore