To equip the students with entrepreneurial skills which are critical for present day management graduates, Sri Dharmasthala Manjunatheshwara Institute for Management Development (SDM-IMD) launched Swayam, the Entrepreneurship Cell of the college recently at its premises in city.

SDM-IMD has also signed an MoU with the National Entrepreneurship Network (NEN), India’s largest professional body in the area of entrepreneurship development and entrepreneurship education.

Speaking on the occasion, Dr. B.R. Pai, CMD, VWF Industries, advised the students to gain experience, understand financial dimensions well, convert adversity into opportunity and look for harnessing power within oneself.

He called upon students to understand the needs of consumers and be prepared to meet thousands of opportunities that come across.

NEN representative Chaitali highlighted the collaboration envisaged between SDM-IMD’s Entrepreneurship Cell and NEN and added that NEN resource persons would be available for mentoring students in identifying and refining potential business opportunities.

Dr. H. Gayathri, Deputy Director, SDM-IMD, launched the logo and the Facebook page of Swayam.

Dr. M. R. Suresh, Professor of Marketing, SDM-IMD, spoke about Swayam and said that a series of activities such as Business Plan competitions for students, interaction with venture capitalists an other programmes have been planned.

Entrepreneurship events will be held at SDM-IMD in Dec. 2013 and Feb. 2014.

Courtesy : Star Of Mysore