As part of its Insight Special Lecture Series, the MYRA School of Business had organised a talk on ‘Creating an insanely great customer journey’ by David Fradin, Principal, Spice Catalyst, USA, at the school premises in Yelwal recently.

Addressing the students of MYRA’s Post Graduate Diploma in Management (PGDM) and Post Graduate Programme for Executives (PGPX) along with the faculty and staff, Fradin drew upon his vast product management experiences at both Hewlett Packard (HP) and at Apple to share fascinating insights about the differing product management focuses at these iconic organisations and the lessons learnt.

Creating insanely great customer journey is simple: be ‘agile,’ treat ‘people’ as assets and focus on Customer Value.

Fradin underscored the above by stating “He who delivers the greatest customer value wins”. Customer value must permeate everything the company does and must become the highest goal of the company. Unless you understand what creates value for your customers and what helps them create value for their customers you can’t deliver breakthrough – game-changing value. Another key point that he focused on was to treat employees as assets and not as costs. Companies that followed this simple principle always won according to Fradin.

This talk by Fradin attracted participants from other Business Schools in Mysore, public sector undertakings such as BEML, corporate alike.

Courtesy : Star Of Mysore