Mysore, Sept. 27 (RK&KMC)- Kala Jaatha, a colourful procession as part of World Tourism Day celebration held under the aegis of Mysore City Travel Agents' Association, State Tourism Department, Kannada and Culture Department and other business establishments of the city, was held today.

The Jaatha, aimed at spreading awareness about tourism, began from the Town Hall at around noon, passed through K.R. Circle, Devaraj Urs Road and JLB Road, culminating at the City Railway Station.

The Jaatha, led by a couple in royal costume taken in an open jeep representing the erstwhile rulers of Mysore, included Kittur Rani Chennamma, Goddess Sri Chamundeshwari, Tibetans playing flutes and drums, students of Mahajana's Institute of Tourism and others, apart from the colourful cultural and folk art troupes, who danced to the beats of thala, maddale and thamate all along the route.

Earlier, a public meeting was held at the Town Hall, which was inaugurated by Mayor Sandesh Swamy. Deputy Commissioner Harsha Gupta, City Police Commissioner Sunil Agarwal, State Tourism Dept. Asst. Director N. Jayaram, Mahajana Education Society Tourism Dept. Director Prof. K.S. Nagapathi, Mysore Travel Agents' Association Founder-President Shantinath and President C.A. Jayakumar were present on the dais.

K. Vijay Kumar, former Joint Director, Department of Information and Publicity and R. Vasudev Murthy, President, Mahajana Educational Institutions, were felicitated on the occasion.

Addressing the gathering, DC Harsha Gupta said that Mysore becoming a popular tourism destination in the world was not an exaggeration, considering the two crore plus hits recorded on the Tourism Department website in the past one month.

"Mysore is naturally a beautiful city and its climatic conditions are very pleasant. But the tourism potential has to be generated by the people and efforts made to attract more tourists and ensure that the tourists are so happy with their stay that they look forward to visit again.

"People must encourage tourism, which is a major source of revenue and helps in the city's development," the DC said and urged the business community to be tourist-friendly.

Courtesy : Star Of Mysore