CII Mysore had organised a MSME Meet-2013 ‘Small to medium, medium to big: Growth strategies’ at Hotel Sandesh the Prince in city recently.

S. Nagarajan, Chairman, CII Mysore, in his welcome address said that MSMEs worldwide are accepted as engines of growth and in India they are the crucial link between economic growth and social economic transformation.

MSMEs constitute over 90% of the total enterprises in most economies and are credited with generating the highest rate of employment growth and account for a major share of industrial production and exports, he added.

While emphasising CII’s initiatives, he said that on pan-India basis taking small companies to the next level by introducing state-of-the-art technology, market linkages and manpower planning is being implemented by the CII.

The CII-Avantha Centre of Competitiveness would guide selected MSMEs to grow three to five times bigger in four years, he added.

CII would help both in operations as well as marketing to increase efficiency in production, reduce costs, increase the top-line and the bottom-line. Initially 25 companies from the North Region would be selected as pilot project, he said.

Delivering the keynote address, Dr. Harish Hande, MD, Selco India and a Magsaysay Awardee, said we need to look what the needs of the poor are. Business is part of society; small or large, it has to balance all parts of life.

‘Our MSMEs have to be innovative because in future social sustainability is going to be more expensive than financial sustainability. We have increased the disparity and we the MSME sector have to create solutions that integrates social society and lessens the equity in the world. We need to create innovations for 70 per cent of our rural India who make our country survive. We are not innovating for them, and we have to think how we can create employment for rural India and engage in the growth process,’ Dr. Harish Hande said.

‘For any successful enterprise first we need a customer; without a client one cannot have enterprise. Passion and commitment is the second requisite for a successful entrepreneur. Third, be innovative,’ said B. N. Chandrakanth, President, Theorem Inc, a Mysore-based IT Company.

‘It makes no sense if one cannot be recognised anywhere and anytime. Your name, logo, brand, personality, image, all ensure that target and existing customers identify you even if you are in a crowd. And the more customers get in contact with you and enjoy your service the more you will resonate in their minds and the more they will want to buy from you,’ said Prathish Nair, Chief Business Architech, Trancend Brand Consulting while addressing on Brand Building for MSME.

‘Differentiating your business is very important when you are in a congested market. This is how branding your business helps you stand out. Constantly thinking of new ways and re-inventing existing ways to make you different from the rest will help your marketing process,’ added Prathish.

Courtesy : Star Of Mysore