“The revolution in Information Technology which occurred in Karnataka resulted in India getting international recognition,” opined R.C. Jagdish, Vice-Chairman, Confederation of Indian Industries (CII)-Mysore zone and Director- Operations and Technology, Kluber Lubrication India Pvt. Ltd., here this morning.

Speaking at the one-day workshop on ‘Doing Business with Social Media’ organised by CII at Hotel Pai Vista in city, he said that nearly 150 million businessmen were using social media in their business activities and added that the CII had submitted a memorandum to the Chief Minister seeking help for promoting business.

G. Shankaranarayan, Managing Partner of Younomy Consulting Services and Publisher & Editor of online magazine India CoCreates, who conducted the workshop, highlighted the role of social media in the promotion of businesses of those who could not afford to spend large sums of money on advertisements.

The workshop also equipped the participants to think business when they think of social media and how social tools could help achieve their business.

The participants were told of the simple consumerism of IT and the potential of social media in co-creation and crowd-sourcing of entire business value besides evolving an end-to-end social co-creation strategy exclusively for their own organisations to address their immediate and long term business challenges by collaborating with external stakeholders like customers.

The workshop was based on P6 ideation framework developed by Younomy which had exclusive sessions in six aspects or steps involved in evolving a social business or organisational strategy and converting the strategy into action by planning for human and IT resource.

The workshop is being held as the influence of social media networking sites like Facebook and Twitter on branding, marketing, development of products and services were growing as lakhs of people were taking to social media networking sites everyday.

Nearly 50 representatives of various industries in city and other places were present.

Courtesy : Star Of Mysore